Trócaire ― until love conquers fear
In recent years, donations to Trócaire have been threatened by changing social norms and a reduction in church attendance. We needed to transform their 360 communications mix to address this challenge. Through a lens named “Fear and Love”, we helped bring their inspiring brand purpose - We’re here until love conquers fear - to life. We were able to reimagine Trócaire in an emotional and relevant way that highlighted the breadth of the tremendous work they do - all made possible by the love shown by every donation. The campaign saw a year-over-year increase in donations of 25%.