Your library. Take a Closer Look
Overview
While hugely popular with its active members, the last decade of digitisation has profoundly shifted reading habits and impacted the Library’s perceived relevance. A challenge the Library Service has evolved to meet through a wide range of new benefits and services. We worked with the Local Government Management Agency to launch a new campaign designed to reposition perceptions of the modern library service.
As the title “Your library. Take a Closer Look” suggests, the campaign invites people to reconsider outdated perceptions of the Library Service. The tone is delightfully tongue-in-cheek, as it gently dismantles old-fashioned views that people may have about the service.
Capability
Advertising
Brand Strategy
Creative & Craft
Libraries Ireland. Ireland Reads
Overview
Libraries Ireland came to us to launch ‘Ireland Reads’, a new national day to celebrate reading. A diverse cast of characters squeezed, bent and contorted themselves into a campaign that ran across VOD, DOOH, print, influencer, social and digital advertising to drive an incredible 934,148 minutes pledged to reading on the day.
Capability
Advertising
Brand Strategy
Creative & Craft