Ford Ireland ― Ford 100
To celebrate Ford’s centenary year in 2017, we created a brand identity and campaign that ran throughout the year. The campaign was a reflection of the past 100 years, but always with a look to the future and the role Ford would play. We even had esteemed Irish-American actor Aidan Quinn star in our film content as a nod to Ford’s family connections both in Ireland and the USA-. As a result of all this locally created content, Ford achieved the number one vehicle brand status during 2017.
Creative & Craft
Ford Ireland & Quercus ― Talent will out
During Ford’s centenary celebrations in 2017, they announced a five-year scholarship with the UCC Quercus Talented Students Programme. Quercus is Latin for oak, from which we developed a strong brand identity. We unearthed the fascinating tale of two soldiers who fought on the frontline during WW1. One survived and found an acorn in the jacket pocket of his deceased friend. He brought this acorn back to plant in UCC and that same oak stands tall on the campus to this day. Through film, digital, recruitment collateral and merchandise we created a very successful sponsorship campaign.
Ford Ireland Marymount ― Light Up a Life
Ford Ireland reached the hearts of the Cork community through its support for Marymount Hospice in Cork by sponsoring the "Light up a life" event during the Christmas season. This sponsorship become a core element of our CSR activities and through an integrated campaign we told the highly emotive real-life stories of five people who were supported by the hospice.
The campaign was a huge success reaching over 2,000, 000 impressions throughout the campaign but more importantly raising over €334k in donations to Marymount – a 458% increase on the previous year.
PR & Influence
Innov8 ― Ford Ireland
For the past 30 years, we’ve worked across all aspects of the Ford business including sales, servicing, dealer network and fleet management. There’s never a dull moment as Ford’s marketing programme is “always-on” and includes 360 advertising programmes, tactical campaigns, national and local sponsorships, print and digital requirements for stakeholder programmes.
18 campaigns a year
300 different press insertions
1000 different OOH formats
1000 different digital executions/formats