LGMA Libraries

Your library. Take a Closer Look

Overview

While hugely popular with its active members, the last decade of digitisation has profoundly shifted reading habits and impacted the Library’s perceived relevance. A challenge the Library Service has evolved to meet through a wide range of new benefits and services. We worked with the Local Government Management Agency to launch a new campaign designed to reposition perceptions of the modern library service.

As the title “Your library. Take a Closer Look” suggests, the campaign invites people to reconsider outdated perceptions of the Library Service. The tone is delightfully tongue-in-cheek, as it gently dismantles old-fashioned views that people may have about the service.

Capability

Advertising
Brand Strategy
Creative & Craft

LGMA Libraries