Ford

Ford Ireland ― Ford 100

Overview

To celebrate Ford’s centenary year in 2017, we created a brand identity and campaign that ran throughout the year. The campaign was a reflection of the past 100 years, but always with a look to the future and the role Ford would play. We even had esteemed Irish-American actor Aidan Quinn star in our film content as a nod to Ford’s family connections both in Ireland and the USA-. As a result of all this locally created content, Ford achieved the number one vehicle brand status during 2017.

Capability

Brand Identity
Creative & Craft
Storytelling
Activation

Ford Ireland & Quercus ― Talent will out

Overview

During Ford’s centenary celebrations in 2017, they announced a five-year scholarship with the UCC Quercus Talented Students Programme. Quercus is Latin for oak, from which we developed a strong brand identity. We unearthed the fascinating tale of two soldiers who fought on the frontline during WW1. One survived and found an acorn in the jacket pocket of his deceased friend. He brought this acorn back to plant in UCC and that same oak stands tall on the campus to this day. Through film, digital, recruitment collateral and merchandise we created a very successful sponsorship campaign.

Capability

Brand Identity
Sponsorship
Storytelling

Ford Ireland Marymount ― Light Up a Life

Overview

Marymount Hospice is a place of hope and comfort for the people of Cork. Ford Ireland wanted to show their support and help raise much needed funds for this worthy cause. Through emotional personal stories we created a touching campaign through digital, radio, press and activation that succeeded in raising over €300k, 3 times the expected target.

Capability

Sponsorship
Activation

Innov8 ― Ford Ireland

Overview

For the past 30 years, we’ve worked across all aspects of the Ford business including sales, servicing, dealer network and fleet management. There’s never a dull moment as Ford’s marketing programme is “always-on” and includes 360 advertising programmes, tactical campaigns, national and local sponsorships, print and digital requirements for stakeholder programmes.

18 campaigns a year
300 different press insertions
1000 different OOH formats
1000 different digital executions/formats

Capability

Advertising
Volume

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