Boots Cancer Support ― Feel like you again
Boots offer an incredible service for those living with cancer. Their Cancer Beauty Advisors offer skin, beauty, and health advice, supporting those going through or recovering from treatment. We wanted to highlight how this service can help you ‘feel more like you again’ with an emotional reminder that while cancer may change how you look, it can never change who you are. The campaign over-delivered on every brand metric set and campaign traffic to the Boots.ie site cancer related pages rose by over 500%.
PR & Influence
Creative & Craft
An Post Smart Marketing Awards 2019
Boots Beauty ― Women of Ireland
Women all over Ireland have their very own beauty rituals. We decided to celebrate these women and their dedication to feeling good by saying ‘keep doing what you’re doing’. A call out to the women of Ireland to enjoy their beauty moments because if they make them feel good and makes them feel more like themselves then it’s time well spent.
The campaign out-performed across all brand metric KPIs and importantly drove sustainable business growth for the category.
|●||Best Integrated Campaign|
|●||Retail & Consumer Durables, Automotive and Household Goods|