Lucozade Sport - Club Crusade
shopper marketing
advertising
shopper marketing
Lucozade Sport is the leading sports drink in Ireland but needed to strengthen its affinity with core consumers in local and community sports clubs. To connect with these clubs we created the ultimate club team: 6 iconic Lucozade Sport heroes. We placed them at the heart of a powerful and enormously successful 360-degree Lucozade Sport Club Crusade campaign – encouraging clubs to collect bottle caps in a drive to win €10,000. The campaign included:
Activation
Digital
Direct Marketing
Print
TV
Shopper Marketing
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