The purity at the heart of Finlandia vodka comes from the land of its birth. Only pure glacial spring water is used with six-row barley grown in clean, nourishing Finnish soil. Our promotion needed to embody these brand essences and drive product trial.
We wanted a promotion that was premium in feel, not just a matter of handing out samples. Using a trip to Finland as the main prize, we created the notion of ‘Finlandia Ambassadors’. These stylishly dressed individuals encouraged customers to take the Finlandia visa test. By looking through the Midnight Sun red filter in their playing card, customers could unscramble the prizewinning code. We used stunning imagery throughout to create a premium image.
The promotion has been a success both for the participating bars and for Finlandia, meeting all product distribution targets and receiving outstanding positive feedback.
