The magical return of children savings hero, Henri Hippo gave us the chance to develop some fun and charming work for Ulster Bank. Tapping into the nostalgia of our childhoods we were transported back to the best of 80s Ireland.
The campaign captured the imagination of a generation of Irish parents and their children and became one of the most talked about and effective integrated campaigns in financial services that year. It resulted in a 200% increase in account openings and we were awarded an Iapi effectiveness award for our paper on the campaign. Click here to read it…
