Lucozade is the leading Energy drink in Ireland and is locked in an unceasing battle in a market that is highly competitive both in the retail environment and for share of wallet amongst consumers.
The Lucozade brand has outstanding provenance as having superior energy credentials. In order to strengthen the brand’s superiority over alternative energy drinks, the new campaign for Lucozade Energy with the theme line ‘Get the Energy’ sets out to reinforce the magical mystical qualities of the Lucozade product.
The creative treatment dramatises the torrent of energy that is realised on the opening of the Lucozade bottle. The campaign scope extends the application of the this energy torrent from the normal everyday to occasion-based energy need- states.
