The most local of the internationals, the most international of the locals.
We are one of the largest marketing communications networks in the world. And we service more Fortune Global 500 companies than any other agency.
As Brand Stewards, we work to leverage the brands of our multinational clients by combining local know-how with a worldwide network, creating powerful campaigns that address local market needs while still reinforcing the same universal brand identity.
The hallmark of our brand-building capabilities is our balance of global and local brands. Our local clients keep us in tune with local market nuances, which is critical for the success of our multinational accounts. At all times we ensure that Ogilvy’s client mix is carefully balanced between local and international business. In Ireland our business is at least 70% indigenous.
Ogilvy is a member of the WPP Group plc, one of the largest communication services companies in the world. There are more than 60 companies in the group, including, Millward Brown, Research International, Mindshare and Brand Union. Through the WPP family, Ogilvy has access to top-rated expertise in the communications spectrum, such as design, research, public relations, identity, retail marketing, sales promotion and new media.
