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Building the brand narrative in the digital age
Written by Hugh Mair, Senior Planner

15 Oct 2014

A brand used to be a single notion or idea that existed in the mind of our consumer; this single-minded proposition was delivered consistently down and across diverse communication channels, irrespective of whether the channel was being used effectively or not. But things have changed dramatically; in Todays digital environment this approach to distributing the brand narrative is neither valid nor viable.

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Ello
Written by Suzanne Delaney, Content Strategist

07 Oct 2014

Over the last few weeks, a new site called Ello has emerged with a promise to save us all from the web giants such as Facebook, Google and Twitter, which offer 'free' services and sell intimate user data to advertisers under their dubious terms and conditions . Ello is now receiving 45,000 hourly requests to join, based primarily on a short manifesto on advertising and social media:

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Data: Believing And Knowing
Written by Todd Cullen, Global Chief Data Officer, Ogilvy & Mather

02 Oct 2014

Ogilvy experts respond to the recent Special Report from The Economist on Advertising and Technology

Belief and knowledge.  Those two postures define so much of the human project.  As that which we know increases, our dependence on that which we believe diminishes.  And yet we must believe, at least a little.  Knowledge requires an axiomatic framework—a set of beliefs—in which to operate.

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Inver Energy inspires young people to become digital creators
Written by Suzanne Delaney, Content Strategist

24 Sep 2014

Taking a stance on important issues and making a positive contribution is exactly what brands should be doing in Today's world and we are delighted to be part of a new Inver Energy Think Tank campaign which is a partnership Camara Ireland and TechSpace to drive innovation in the community.

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Pop. We won
Written by Rebecca Gleeson, Planner

13 Jun 2014

Today was a day to celebrate in Ogilvy Dublin.

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