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Great Irish Reset
 

23 Oct 2014

The Great Irish Reset is our name for the cultural zeitgeist in Ireland. It is a term that captures and explains what is going on at every level in this country. Remember how the term ‘Celtic Tiger’ explained why a Panini was €8, why we all worked so hard and how we came have more Mercedes per capita than the Germans? Well, the Great Irish Reset explains why things are the way they are today. Things are in flux. Things are imperfect, but things are changing.

The Great Irish Reset is the period of cultural change we are currently living through, and will continue to live through for the next 5 and even 10 years. The decisions we make now, as a society will have lasting implications.

There is undoubtedly a recalibration happening not just in our economy, but also in our institutions and systems of governance, in our legislation, and in our courts. There is a clearing out of the injustices and inadequacies of the past. We are a nation reforming.

More fundamentally however, every person and household in this country is going through a resetting,of sorts; a resetting of values, of norms, and of behaviours. Some of these resetting trends are not by choice, many homes and lives are affected by unemployment, and emigration for example. However, there is something powerful and palpable happening in this country right now. The balance of power has shifted from the institutions of our country, into the hands of the people. And they want it.

It is an exciting time to be in Ireland.

Visit our website to find out more

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Building the brand narrative in the digital age
Written by Hugh Mair, Senior Planner

15 Oct 2014

A brand used to be a single notion or idea that existed in the mind of our consumer; this single-minded proposition was delivered consistently down and across diverse communication channels, irrespective of whether the channel was being used effectively or not. But things have changed dramatically; in Todays digital environment this approach to distributing the brand narrative is neither valid nor viable.

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Ello
Written by Suzanne Delaney, Content Strategist

07 Oct 2014

Over the last few weeks, a new site called Ello has emerged with a promise to save us all from the web giants such as Facebook, Google and Twitter, which offer 'free' services and sell intimate user data to advertisers under their dubious terms and conditions . Ello is now receiving 45,000 hourly requests to join, based primarily on a short manifesto on advertising and social media:

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Data: Believing And Knowing
Written by Todd Cullen, Global Chief Data Officer, Ogilvy & Mather

02 Oct 2014

Ogilvy experts respond to the recent Special Report from The Economist on Advertising and Technology

Belief and knowledge.  Those two postures define so much of the human project.  As that which we know increases, our dependence on that which we believe diminishes.  And yet we must believe, at least a little.  Knowledge requires an axiomatic framework—a set of beliefs—in which to operate.

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Inver Energy inspires young people to become digital creators
Written by Suzanne Delaney, Content Strategist

24 Sep 2014

Taking a stance on important issues and making a positive contribution is exactly what brands should be doing in Today's world and we are delighted to be part of a new Inver Energy Think Tank campaign which is a partnership Camara Ireland and TechSpace to drive innovation in the community.

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